What Is Expediting The Billion-Dollar Natural Beauty & Skincare Business Segments?
An increasing number of consumers are rejecting chemical-filled cosmetics for natural, organic, vegan and cruelty-free alternatives. It is indeed a thriving sector, probably, one that could bring about drastic positive changes in the beauty and skincare industries for good.
An increasing number of consumers are rejecting chemical-filled cosmetics for natural, organic, vegan and cruelty-free alternatives. It is indeed a thriving sector, probably, one that could bring about drastic positive changes in the beauty and skincare businesses for good.
Natural Beauty And Skincare Businesses Are Taking The World By Storm
Beauty and skincare account to being big businesses — and natural beauty and skincare are all set to make it even bigger. ‘Natural’ skincare is an emerging trend seeking to clarify the natural beauty segment. Several brands have risen to correct the obscurity that continues to bedevil the market. Considering the current scenario where beauty-loving consumers have grown increasingly conscious of not only what they put on their skin, but also of skincare products’ greater environmental impact, the demand for natural cosmetic choices has made it huge!
Catering to these thriving and compelling categories in the health and wellness space are brands like Bella Vita Organic, Nuskhe By Paras, and Tata Harper among the others who are additionally, world’s fastest-growing natural, organic beauty and skincare brands. Such brands recognize the fact that you’ll always be in the skin you’re in. And hence, guide their consumers through honouring and protecting it.
The Demand Curve For Organic Beauty & Skincare Products
Natural such products have finally crossed that stage of being confined only to the less glamorous corner of the stores. They are at present given utmost preference and have made it to the limelight. Moreover, there is an immense and rapid growth in their popularity. Further, they are increasingly becoming the choice of the day for most of the beauty enthusiasts as well as the mango people.
The concerned business industries are witnessing a paradigm shift from the use of chemical-based beauty products to natural ones as people are consistently accepting the latter products with open arms for their multipurpose benefits. They have now understood how adverse chemical-based products can be for their health. As explained earlier, this organic beauty and skincare boom amounts to the larger recent shift in consumer awareness about health, wellness and the environment. Thanks to the increasing number of social media sources dedicated to the benefits of going chemical-free that the consumers have access to more information than ever before.
Recent Influx In The Birth Of “Natural” Skincare Brands In The Concerned Business Industries
Leading to this drastic shift to natural and organic-based products, cosmetic brands-from online retailers to large-scale brands — all are astonishingly introducing natural offerings and solutions. Well, it’s an opportunity that people are eyeing at and everyone is trying to get into it. But, the problem arises when you see tons of new brands entering the industry trying to make their mark and tons of them exiting at the same speed.
These brands are missing out on attending to the quality or differentiating factor. In other words, they exist to make big bucks by missing out on the most important factor — providing qualitative natural skincare experiences to their customers. And, further, it’s also resulting in malpractices of the online fake website or Amazon reviews, or obtaining biased opinions from famous bloggers. This eventually hampers the customer’s trust factor in genuine brands. According to the current industry trends, the organic beauty and skincare segments are expected to show 8 to 10 per cent per year-on-year growth, with the global market estimated to be worth US$22 billion by 2024.
Shortcomings In The Concerned Business Segments
When we talk about beauty, hair care, and skincare industries, there has been a progressive shift towards natural extracts and essential oils as substitutes for chemical-filled ingredients. Given that these have been a part of the long-drawn heritage in India, their familiarity gives a general sense of confidence in the product range. There now exist products that do not harm the environment or animals and yet alleviate the skin rather than stripping it or manipulating it with chemicals that harm on their own. In other words, there has been an increased need for vegan and cruelty-free products and reliable brands are catering to the same.
Originally published at https://www.elephantjournal.com.
